Micropage vs Linktree, a Linktree alternative on your own domain
Linktree is the default link in bio, and for most people it should stay that way. It is free, it takes five minutes, the linktr.ee address is one your followers already trust, and it has tools for creators that Micropage does not try to have. If all you need is a list of links under your Instagram bio, use it.
This post is for the narrower case: you want the links on your own domain, you want the page to be yours, and you suspect it will turn into a small website sooner or later.
Where Linktree wins
It is free, with unlimited links. Linktree’s free plan includes unlimited basic links and email and phone sign-ups, per its pricing page. Micropage’s free plan is one project on a micropage.sh subdomain with a badge, and no custom domain.
It is built for social. Linktree has a mobile app, social icons, QR codes, link scheduling, music pre-saves, social post scheduling and Instagram auto-replies on its higher plans. Micropage is a website builder. It has none of that.
Selling. Linktree lets you sell digital products and courses and add affiliate links from the page. Micropage has no shop, checkout or payments. You can link out to Gumroad or Stripe, and that is all.
Analytics. Linktree shows link clicks and audience data, more on paid plans. Micropage has no built-in analytics. You can add your own script in a /// html block, which is how this site runs its analytics, but that is your setup, not a dashboard.
If any of those matter, Linktree is the better product.
The case for your own domain
Linktree does not do custom domains. Its help center: “We don’t offer the option to use a custom domain to replace the linktr.ee URL” (source). Every link you print, post or put on a business card points at linktr.ee/yourname.
On Micropage Pro, the page lives at links.yourname.com or www.yourname.com. You add one CNAME record and the HTTPS certificate is issued and renewed for you (how to connect a domain). If you leave, the address stays yours.
What a link page looks like as a file
A Micropage site is a .page file. A link in bio is short:
[site]
title: Ana Pop
description: Illustrator in Cluj. Prints, commissions and a monthly letter.
[Home -> /]
/// hero align:center
img: alt: Ana Pop <- ana.jpg
h1: Ana Pop
p: Illustrator in Cluj.
button: Shop prints -> https://shop.example.com
btn-outline: Instagram -> https://instagram.com/example
btn-outline: Commissions -> /commissions
/// section align:center
h2: A letter a month
form: newsletter
input: Email*
submit: Subscribe
newsletter: true
Change a link, publish, done. You can type it yourself, prompt the editor’s AI tab, or hand the file to an agent. The grammar is small enough that agents write it correctly.
It grows into a site
Link pages tend to grow. Commissions need a page with prices. Clients want a contact form. The newsletter wants an archive.
On Linktree, that is the point where you start a website somewhere else and the link page becomes a pointer to it. On Micropage, the next page is another block in the same file:
[Commissions -> /commissions]
Add a [nav] block and the pages link up. Posts are Markdown files published at /content with an RSS feed. Forms store submissions per project, with no backend to write: how forms work.
Email you own
Both collect email addresses. Linktree’s free plan has sign-ups, and its Pro plan adds mailing list integrations, so the list usually ends up in Mailchimp or similar.
On Micropage, a form with Newsletter turned on collects subscribers into the editor on every plan. On Pro, you write a post and it goes out by email to that list, from [email protected] or your own sending domain. Subscribers export as CSV whenever you want. How the newsletter works.
Price
Linktree Starter is $8/month, or $6/month billed annually. Pro, which removes Linktree branding, is $15/month or $12/month billed annually. Premium is $35/month or $30/month billed annually (pricing).
Micropage Pro is $6/month or $49/year: your own domain, no badge, newsletter sending, zip export and 5 projects. The comparison is not exact, because Linktree’s paid tiers are mostly about social and selling tools, and Micropage’s is mostly about the domain and the website.
So which
Use Linktree if the page lives in a social bio, you want analytics and selling tools, and free matters. It does that job better.
Use Micropage if you want the links on your own domain, the page to be a file you own, a newsletter without a second tool, and room for it to become a real site.
Free publishes a real page on a micropage.sh subdomain, newsletter signup included, without a card.